Unit 1 revision mrs payne

 Question 9) -  "the media effects debate is an outdated concept." discuss the statement in relation to a media product you have studied. Use examples to support your answer. 

start with agree or disagree statement with a simple reason for why.

show evidence for the point you have made

explain the effect

redo

argue the other perspective 

cultivation theory

desensitisation theory

moral panics (stanley cohen 1972)

media effects debate - film, TV effecting audience negatively

outdated concept - an old theory/concept which has been proven wrong/is untruthful 

products - violent sexual products, squid game, GTA 5, 13 reasons why

Things to expect:

• quote/statement 
• debate
• talking about our products
• regulation (BBFC, PEGI)

Extended Revision:

conglomerates and subsidiaries - Disney, Marvel, Pixar 

q1) disney - conglomerate

q2) BBC news - product

q3) IKEA and Amazon - because they are not media

q4) horizontal integration - a conglomerates distribution of media via there subsidiaries

q5) vertical integration - produce distribute exchange

vertical integration advantages - cheaper as you don't have to pay other companies to do it for you, efficient to produce media, allows you to target a mass audience

q6) if you have vertical integration then you automatically have horizontal intergration.

Digital media sectors and industries:

• film
• print/publishing
• Radio 
• TV
• Video games
• Music

technological convergence Jenkins 2008

Technology has covered (come together)

• Mobile phone - call, text, games, videos
• Games console - games, streaming services, films

These are examples of BLACK BOX DEVICES

Technological convergence has now effected how media is distributed (physical to digital)

Web 2.0 - Interactive, social media, digital natives 

Advantages for the producer:

• access products on a range of devices
• more revenue streams
• convergence culture (freedom of how/where we access the media/more choice)
• Time shift (rewind, fast forward, record)
• access to more content for a cheaper price

Distribution via online technologies

• Film - 
• Video games - Mortal Combat: Movie on Sky go & Now tv, website for game
• TV -