KEY INFO ABOUT LO6:
- Biggest question worth 20 marks so it is the first question you answer.
- You need to spend at least 40 minutes on it.
- You have to debate. (include both sides of the argument)(positive and negatives)
- 10 marks = level 2 basic
- 16 - 20 marks = level 4 excellent
- Unlike question 6 which is a direct question. It will be a quote which you will have to debate for and against.
- Be able to evaluate legal ethical and regulatory issues
An example must be recent (5 years or 10 as a maximum)
Reasons for complaints (Nicole Scherzinger X-factor 2019):
- Pre watershed (7pm)
- Effects on young children
- Choice of mine en scene (costumes & gestures)(provocative & revealing)
Debate:
positives
- Its their brand (post feminism)
- Promotion to get more money and fans
- Female empowerment (inclusive in the types of women in the group
negatives
- Promiscuous behaviour of a female
- Young children could mimic costumes/gestures (Ideal self/partner - Carl Roger (1930))
- Traditional stereotypes of sexualized women (Male gaze - Laura Mulvey (1975))
- Unrealistic beauty standards
Passive audience theory:
Hypodermic Syringe - implies that media has a negative impact. Mass audience believe everything they see/hear (Adorno and Horkheimer). Media injecting negative ideas and values into the public. it was very common in the 1940's to 50's when the mass media were perceived as an extreme influence towards audiences adapted behavior. The audience were like mindless sheep (very impressionable).
Craig Anderson (2007):
Over-exposure to fast speed violent content can lead to changes in brain function when processing violent images and make you become desensitized to the content. Mise En scene has a lot to do with this (props, gestures) as well as sound and editing etc.
Gerbner and Gross (1979):
Cultivation theory - The more time spent watching TV the more likely we are to believe real life and what we see on TV align/are the same.
Cohen (1972):
when the mass media demonize groups, people or products that they believe become a threat to society, values and interests. (Gender roles, sexuality, abortion laws)
Active Audience Theory:
Gauntlet (1995):
We are able to filter and adapt content in media (we separate the good and the bad/ intelligent enough to know that what we see on screen isn't acceptable/possible in real life)
Batman goes around beating up/killing criminals with no repercussions even though he's just an ordinary man who's rich.
opening scene shows halloween as a night just for committing crimes as the scene cuts between multiple criminals using their halloween costumes as a disguise whist they rob and beat people.
Mcqual (1972) + bloomer + Katz (1975)
uses + gratification
we use media to full-fill different uses:
- surveillance - (Watching and learning about the world)
- Escapism - (Escaping reality)
- Personal Identity - (Ideal self/partner Carl Rogers)
- Social Interaction - (How we interact with other people/ our relationships)
(Rick Altman 1999) Genre offers pleasures
(Stuart Hall 1980) How we understand Media product in 3 ways:
- preferred reading - (Accepting the most transparent meaning on the product)
- negotiated reading - (Partially agrees with the meaning but have some personal opinions)
- oppositional reading -(Meaning understood but don't agree and think the opposite)
BBFC for my media product:
what BBFC rating is it and why - Age rating of 15 because characters are systematically tortured and killed and there is also sex scenes as well as threats of sexual violence (women are assaulted and beaten)
State 5 ways/examples your product meets or rejects the rating - easily meets the age rating and could argue its too low as it includes violence, sex, death, torture, poverty/starvation, kidnapping. A character is impaled by a large shard of glass which they have to remove by hand without any anesthesia.
I think it should be rated higher as the death scenes are very detailed realistic and gruesome as a lot of them die slow agonising deaths as no one can save them.
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