Disney (cross media ownership/owns subsidiaries, produces films, comics, TV)
advantages - make more money, target a mass audience, horizontal and vertical integration
vehicle integration - ability to control the production distribution and exchange via there own conglomerate and subsidiaries and distribute it to a wide audience via subsidiaries.
abc news
ESPN
Lucas films
cross promotion
independant company
warp films (social realism films, covers real topics/problems)
public service broadcaster
BBC - British broadcasting corporation
no fake news can be broadcasted
no advertising except there own products
produce original content
payed by the public via TV licences
ITV
Channel 4 & 5
inform, educate and entertain
No comments:
Post a Comment