KTA 6 - Analysis of mise en scene (PMD)

mise en scene:

• costumes
• props
• location
• gestures
• lighting (natural/high key lighting & artificial/low key lighting)

Give:

• All features of mise en scene
• 2 examples of each feature of mise en scene

PEE - Point, Evidence, Explain/Effect on audience

Point:

("the props/costumes create meaning")

Evidence:

("where/when it happens and what it looks like")

Explain:

creates - ("empathy, tension, verisimilitude (realism), stereotypes/challenges stereotypes")

Example words to use - denotes, denotation, connotation, connotes

Female characters  - Laura Mulrey theory (1975) 

'The male gaze':

• "sexualised"
• "objects"

Carl Rogers character theory (1980) - Ideal self/Ideal partner 

Represented through:

• high key lighting
• gestures
• costumes

Legal and Ethical issues in advertising

 covered by law:

• intellectual property
• copyright

Legal - Anything covered by the law.

Ethical - 'Issues' Not covered by law which may raise string feelings or moral questions in the audience.

Legal Bodies:

• Ofcom  - Ofcom is the regulator and competition authority for the UK communications industries. make sure people get the best from their broadband, home phone and mobile services, as well as keeping an eye on TV and radio.

• BBFC - The British board of film classification focus on helping children and families choose what's best for them and make sure they choose something appropriate by providing them with guidance.(They put age ratings on films)

• ASA - Advertising standards authority. They regulate advert content and make sure each advert sticks to the rules and regulations.