L05 - Be able to evaluate research data used by media institutions

Secondary:

secondary research is methods using info that has already been released. for example, using the internet to find information. (Books, journals, surveys)

Internet research:

search engines are used to gather data, personal opinions, news articles and academic research on a particular topic.

Books and journals:

textbooks and digitals editions of these provide a way of gaining information.

magazine and newspaper:

articles have been written by professional journalists who have used primary research methods to create data for a topic.

television:

 documentaries, news and factual advice programmes can provide large amounts of information needed for research.

SWOT

Strength

Weaknesses

Opportunities

Threats

Magazines and newspapers - written by professionals who know a lot about certain subjects 

why do we need audience research?

• Marketing Possibilities - In the industry the most successful products will often have spin offs and sequels. However, this is based on audience feedback.

• Trends For Product Development - It is important for media companies to interpret data that is presented to them about the way audiences consume products in order to make decisions about a product.

technological convergence - previously unrelated technologies together, often in a single device. Smartphones might be the best possible example of such a convergence.

Quantitative and Qualitative:

Quantitative - numbers (numerical data that can be used for things like radio listeners)

Qualitative - words (typically descriptive data useful for studies)

Examples:

Quantitative data from BARB - BBC reaches 53,222,000 monthly people or 84% of people

Qualitative data from BARB - January: The Prime Minister’s announcement of a new national lockdown on January 4th is watched by 14.3 million people on BBC1, followed by 11.1 million tuning in for the subsequent BBC news special

Quantitative data from RAJAR - All radio reaches 55,964,000 people or 89% of people

Qualitative data from RAJAR - 

Quantitative data from PAMCO - 

Qualitative data from PAMCO - 

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