Traditional Methods
- Bilboards
- Radio
- Poster
- Newspaper
- TV adverts
- Cinema (Films)
All these methods are still used today.
mainly used by conglomerates because they have enough money to promote on multiple platforms.
This is a very good way to promote to a mass audience as you are making the advertisements accessible to everyone.
Digital Methods
(can reach a larger audience)
- Websites
- Social media platforms
- Streaming platforms (YT, twitch)
This is cheaper that traditional methods as it is a lot quicker and easier to do.
Technological convergence = Technology coming together (Web 2.0)
Web 2.0 consists of - advertise, apps, communicate, film/TV/radio content, video games
Devices are now multifunctional (internet, games, music...)
Blackbox devices (consoles, phones, Smart TV's)
Digital Natives = A population who grew up with technological advancements. (18-)
Digital immigrants = A population who lived before technologic advancements and had to adapt.(40+)
"We now live in a convergence culture" - 'Henry Jenkins 2006'
Above the line
(mass media/audience)
- billboard adverts
- social media adverts
- cinema adverts
(can include traditional and digital)
Below the line
(personalised niche audience)
- niche newspaper advertisements
- pop up adverts
- personalised adverts
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