L02 - distribution in the online age terms

•  Download - copying data from one computer system to another usually via the internet (film, music, video, documents....) however this can take up a lot of storage.

• Stream - transmit or receive audio/video data over the internet at a constant flow.

• Simulcast - the same programme (TV/Audio) being played at the same time. (simultaneous broadcasting) 

• VOD - (video on demand) video content (movies, TV....) sent to a person directly and immediately. (platform you can stream content from without downloading it) 

• Time shifting - recording a TV programme for later viewing.

• Debate - 'fragmented audiences' (Livingstone 2002) - a mass audience becoming more diverse in the content that they watch over time.

• TV - traditionally to watch TV you needed a tv licence unlike nowadays where you can watch it on any platform like ITV or BBC...

• Film - Before modern technology to watch movies you would have to visit the cinema or play them through a tape and VHS compare to nowadays where you can play it on media platforms such as Netflix.

• Video games - video games used to be played on big consoles which required a large amount of wires and other things unlike today where you can simply just play them on your phone or a console.

• Magazines/newspapers - traditionally newspapers had to be bought at a newsagents for a physical copy. however now you can just view it via the internet

• Radio - traditionally radio had to be listened to on a radio that wasn't very portable due to the size and weight however now they are built into are cars and we can listen anywhere

• Music - music used to have to be played via cassette tapes and to change song you would have to manually change the tape unlike nowadays where we can listen anywhere via our phones.

Technological convergence has impacted all of the above as when things where initially invented they all required a bit of manual effort to use and were not the most robust, however due to technological convergence devices have become very compact, portable, and robust. This change in technology makes all of the media much more accessible meaning it reaches a wider demographic compare to the traditional media as it was generally more expensive due to having to buy multiple pieces of hardware and meaning there is a higher power consumption, not to mention the small storage, large amount of wires, and maintenance issues.

An advantage of technological convergence is that is allows multiple tasks to be performed on a single device and makes it possible to save energy. Being able to multi task on a single device also means performance and productivity increases meaning you can be very optimal in work places etc.

A few companies or conglomerates that have benefited from technological convergence are ITV, Disney, BBC, and many more this means that for example if you wanted to watch a movie all you would have to do is open Netflix on your Phone, TV, game Console, Phone and watch immediately.